Jeff Schnaidt
About Jeff Schnaidt
Jeff Schnaidt is a Senior Manager of Integrated Marketing at Acumatica, where he leads a team focused on demand generation and customer marketing. He has a background in marketing management, having previously worked at RootMetrics and IHS Markit, and holds degrees in Marketing and International Business from Western Washington University.
Current Role at Acumatica
Jeff Schnaidt serves as the Senior Manager of Integrated Marketing at Acumatica, a position he has held since 2023. In this role, he leads a team focused on demand generation, virtual event management, and customer marketing. He is responsible for launching full funnel intent data campaigns, which are essential for driving targeted marketing efforts. His work contributes to the overall marketing strategy and effectiveness of Acumatica's initiatives.
Previous Experience at RootMetrics
Before joining Acumatica, Jeff Schnaidt worked at RootMetrics in various marketing roles. He served as Marketing Manager from 2019 to 2021, where he oversaw marketing strategies and initiatives. Prior to that, he held the position of Account Manager - Marketing Licensing from 2014 to 2016 and worked as a Marketing Coordinator from 2012 to 2013. His tenure at RootMetrics provided him with a solid foundation in marketing operations and strategy.
Educational Background
Jeff Schnaidt studied at Western Washington University, where he earned a Bachelor of Arts in Marketing and International Business from 2008 to 2012. Additionally, he participated in a study abroad program at Aalto University, School of Business and Economics in 2010, enhancing his understanding of international business practices. His educational background supports his expertise in integrated marketing and strategic planning.
Role at IHS Markit
Jeff Schnaidt worked at IHS Markit as Marketing Programs Manager from 2015 to 2019. In this role, he was responsible for developing and managing marketing programs that aligned with the company's objectives. His experience at IHS Markit further refined his skills in marketing strategy and program execution, contributing to his overall professional development.
Contributions to Account-Based Marketing
At Acumatica, Jeff Schnaidt plays a key role in establishing the foundations for the company's Account-Based Marketing (ABM) engine. His efforts in this area are crucial for targeting specific accounts and enhancing marketing effectiveness. This focus on ABM reflects a strategic approach to marketing that aligns with current industry trends.