Lynne Jackson
About Lynne Jackson
Lynne Jackson is a Product Marketing Manager at Acumatica, specializing in Core Financials, CRM, and ERP Platform technologies. With extensive experience in content marketing and communications, she has held various roles in notable companies and holds degrees in Journalism and Strategic Communications.
Work at Acumatica
Lynne Jackson has been serving as the Product Marketing Manager for Core Financials, CRM, and ERP Platform technologies at Acumatica since 2021. In this role, she is responsible for developing and executing marketing strategies that promote the company's core financial products. Her position is based in West Chester, Pennsylvania, where she has contributed to the growth and visibility of Acumatica's offerings in the competitive financial software market.
Previous Experience in Marketing
Prior to her current role, Lynne Jackson worked at SmartLinx as a Senior Content Marketing Manager from 2020 to 2021. She also held the position of Product Marketing Manager/Writer at Micromuse Inc from 1999 to 2001. Her extensive background includes various roles in content marketing and product marketing, where she developed strategies and campaigns that effectively engaged target audiences.
Education and Expertise
Lynne Jackson holds a Bachelor's degree in Journalism from Indiana University of Pennsylvania. She furthered her education at Purdue University, where she earned a Master’s of Science in Strategic Communications and a certification in Strategic Communication Management. This educational background has equipped her with the skills necessary for effective communication and marketing strategies in her professional roles.
Achievements in Content Strategy
Throughout her career, Lynne Jackson has made significant contributions to content strategy and marketing communications. She created a newsletter that successfully influenced employees to move $800 million of assets to index funds. Additionally, she ghostwrote leadership blogs that improved connections between executives and employees and developed a content strategy for an internal site that achieved record-breaking usage upon launch.
Career Development in Writing and Reporting
Lynne Jackson began her career as a News Reporter at Gloucester County Times from 1989 to 1992. She later transitioned to writing roles at Vanguard Finance Division, where she served as a Senior Writer from 2013 to 2019 and as a Writer from 2008 to 2013. Her experience in journalism has informed her approach to content creation and marketing communications across various industries.