Mia Rodgers
About Mia Rodgers
Mia Rodgers is a seasoned digital marketing professional with over fifteen years of experience, currently serving as the Senior Web Performance Manager at Acumatica. She has held various marketing roles across multiple companies, specializing in B2B digital marketing strategies and the implementation of marketing automation software.
Current Role at Acumatica
Mia Rodgers currently serves as the Senior Web Performance Manager at Acumatica, a position she has held since 2024. Prior to this role, she worked as the Digital Marketing & Website Manager at the same company starting in 2021. Her responsibilities include overseeing web performance strategies and enhancing digital marketing efforts to drive business growth. Acumatica is located in Bellevue, Washington, where she contributes to the company's objectives in a collaborative and fast-paced environment.
Previous Experience in Digital Marketing
Mia Rodgers has over fifteen years of experience in digital marketing strategy, particularly focused on B2B companies. She has held various roles, including Retention Marketing Manager at j2 Global Communications and Marketing Director at Productive Robotics, Inc. Her experience spans multiple companies, including PipelineDeals and PathSense, where she developed and implemented marketing strategies. Her expertise includes creating data-driven lead generation campaigns utilizing various digital marketing channels.
Educational Background
Mia Rodgers studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts degree in Law & Society. She also attended the University of California, Davis, furthering her education. Her academic background provides a foundation for her career in marketing and digital strategy.
Marketing Skills and Expertise
Mia Rodgers possesses extensive skills in digital marketing, particularly in implementing marketing automation software. She is recognized for her ability to create budget-conscious lead generation campaigns that leverage PPC, social media, email marketing, account-based marketing (ABM), and content distribution. Her strategic approach focuses on data-driven decision-making to optimize marketing performance.
Collaborative Work Style
Mia Rodgers enjoys working in collaborative teams and thrives in fast-paced environments. Her work style emphasizes teamwork and effective communication, which are essential for executing successful marketing strategies. This approach has contributed to her effectiveness in various roles throughout her career.