Michelle Tran
About Michelle Tran
Michelle Tran is a Marketing Manager at Acumatica, where she has worked since 2024. She has a diverse background in marketing and finance, with experience in various roles including Virtual Partner Marketing Manager at Gorilla Corporation and Junior Loan Processor at multiple mortgage companies.
Current Role at Acumatica
Michelle Tran serves as the Marketing Manager at Acumatica, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her responsibilities include leveraging data-driven insights to optimize campaigns and enhance brand visibility. Working remotely, she collaborates with various teams to ensure effective communication and execution of marketing initiatives.
Previous Experience at Gorilla Corporation
Prior to her current role, Michelle worked at Gorilla Corporation as the Virtual Partner Marketing Manager from 2022 to 2023. During her tenure, she collaborated with channel partners to create strategic marketing plans informed by market trends and customer behaviors. This role allowed her to enhance her skills in partner marketing and develop effective outreach strategies.
Background in Mortgage Processing
Michelle has a background in the mortgage industry, having worked at Kingston Mortgage and Fairway Independent Mortgage Corporation. She began as a Junior Loan Processor at Kingston Mortgage from 2018 to 2020, followed by a brief stint at Fairway Independent Mortgage Corporation in the same role for four months in 2020. She then transitioned to a Funder position at Fairway, where she worked for two years until 2022.
Skills in Marketing and Analytics
Michelle is skilled in using Adobe Photoshop for creative design in marketing campaigns. She employs Google Analytics to gather data-driven insights that inform her marketing strategies. Additionally, she utilizes Google Ads and Facebook Ads to execute targeted marketing campaigns, enhancing the effectiveness of her outreach efforts. Her experience with marketing automation software allows for advanced content customization.
Language Proficiency and Audience Engagement
Fluent in Vietnamese, Michelle enhances her ability to engage with diverse audiences. This language proficiency allows her to connect with a broader demographic, contributing to the effectiveness of her marketing strategies. She actively works to grow social media followings for channel partners, which aids in increasing brand awareness and customer engagement.