Rob Sidrow
About Rob Sidrow
Rob Sidrow is a Product Marketing Manager at Acumatica, with a background in sales operations and competitive intelligence from companies like NTT DATA, Microsoft, and SAP. He holds a B.S. in Industrial Engineering from Lehigh University and specializes in value propositions and customer-based research.
Current Role at Acumatica
Rob Sidrow serves as the Product Marketing Manager at Acumatica, a position he has held since 2021. In this role, he focuses on developing marketing strategies that enhance the company's product offerings. His responsibilities include creating value propositions and conducting customer-based research to inform product development and marketing initiatives. Sidrow operates from Englewood, Colorado, contributing to Acumatica's mission of delivering innovative cloud ERP solutions.
Previous Experience at NTT DATA, Inc.
Prior to his current role, Rob Sidrow worked at NTT DATA, Inc. as a Sales Operations Consultant from 2012 to 2019. During his seven-year tenure, he operated remotely from Englewood, Colorado, while contributing to the company's sales strategies and operational efficiency in Plano, Texas. His experience at NTT DATA enhanced his skills in sales intelligence and market analysis.
Background in Competitive Intelligence
Rob Sidrow has a background in competitive intelligence, having worked as a Competitive Intelligence Manager at Microsoft Corporation for one year in 2004 to 2005. This role involved analyzing market trends and competitor strategies, which informed Microsoft's marketing and product development efforts. His expertise in this area has been instrumental in shaping his approach to product marketing.
Educational Qualifications
Rob Sidrow earned a Bachelor of Science degree in Industrial Engineering from Lehigh University. His educational background provides a solid foundation for his work in product marketing, particularly in developing analytical skills and understanding complex systems. This knowledge supports his ability to engage in strategic planning and market analysis.
Specializations and Skills
Rob Sidrow specializes in developing value propositions and conducting customer-based research. He has expertise in analyst relations and managing customer references, which are critical components of effective product marketing. His strong focus on leveraging sales intelligence contributes to creating competitive differentiation in high-tech industries.