Todd Wells
About Todd Wells
Todd Wells serves as the Chief Marketing Officer at Acumatica and has over 20 years of experience in senior marketing leadership roles. He has a strong background in customer experience marketing, operations, and analytics, having previously held positions at Microsoft, Oracle, and Deloitte Digital.
Work at Acumatica
Todd Wells serves as the Chief Marketing Officer (CMO) at Acumatica, a position he has held since 2018. In this role, he focuses on enhancing business outcomes through connected sales and marketing strategies. He also oversees the company's sustainability initiatives as the Chief Sustainability Officer (CSO), managing efforts related to Environmental, Social, and Governance (ESG) through the AcumatiCares program. His leadership at Acumatica emphasizes innovative customer experience marketing.
Previous Experience at Microsoft
Todd Wells has extensive experience at Microsoft, where he held several key marketing roles. He served as General Manager of Marketing from 2009 to 2015, and as VP/General Manager of Marketing for the Global Demand Center from 2015 to 2017. Earlier in his career at Microsoft, he was Senior Director of Marketing for Technology and Analytics from 2005 to 2009. During his tenure, he led the digital transformation of commercial marketing and sales capabilities for Microsoft's cloud product portfolio.
Background in Marketing and Analytics
Todd Wells has a strong background in marketing and analytics, with over 20 years of experience in senior marketing leadership roles. He worked at Oracle as Senior Director of Marketing for Analytics & Strategic Insight from 2001 to 2005. Additionally, he was a Partner/Managing Director at Deloitte Digital, where he led a commercial marketing, sales, and partner digital transformation practice from 2018 to 2019. His expertise lies at the intersection of marketing, sales, and technology.
Education and Expertise
Todd Wells earned a Bachelor of Arts in Economics from Connecticut College and an MBA in Marketing from the University of California, Berkeley, Haas School of Business. His educational background supports his strong focus on driving business results through innovative marketing strategies. He specializes in integrating various marketing channels to enhance business outcomes and possesses strong organizational design skills.
Leadership and Team Building
Todd Wells has demonstrated a commitment to building high-performing, results-oriented teams throughout his career. His leadership style combines empathetic leadership with a strong focus on operational efficiency. He has a proven track record of driving step-function improvements in business results through innovative customer experience marketing, showcasing his ability to lead teams effectively in dynamic environments.