Shruti Bhiwandiwala
About Shruti Bhiwandiwala
Shruti Bhiwandiwala is a Digital and Design Associate at Acumen, where she has worked since 2018. She holds a Master of Science in Advertising from Boston University and has extensive experience in marketing, communications, and design across various organizations.
Current Role at Acumen
Shruti Bhiwandiwala has been serving as a Digital and Design Associate at Acumen since 2018. In this role, she is responsible for preparing and publishing new content for Acumen's blog and website. Additionally, she engages in photography as part of her responsibilities, contributing to the visual storytelling of the organization. Her work plays a significant role in enhancing Acumen's digital presence and brand identity.
Previous Experience at Boston University
Prior to her current position, Shruti Bhiwandiwala held multiple roles at Boston University. She worked as a Part-time Consultant for five months in 2017, and served as the Vice President of Copy at Boston University Adlab for three months in 2016. Additionally, she was a Marketing Intern at the Boston University School of Social Work from 2016 to 2017, and worked as a Marketing and Communications Specialist at the Boston University College of Engineering for six months in 2017 to 2018.
Educational Background
Shruti Bhiwandiwala earned a Master of Science in Advertising from Boston University, studying from 2015 to 2017. She also holds a Master of Arts in English Language and Literature from Chatrapati Sahuji Maharaj Kanpur University, which she completed from 2013 to 2015. Earlier, she obtained a Bachelor's degree in Advertising and Mass Media from Usha Pravin Gandhi College of Management, studying from 2010 to 2013. Her foundational education includes attending St. Thomas Academy in Mumbai.
Freelance and Consulting Work
Throughout her career, Shruti Bhiwandiwala has engaged in various freelance and consulting roles. She worked as a Freelance Writer at Bennett Coleman and Co. Ltd. for eight months in 2011-2012 and served as a Consultant at Wordit Content Design & Editing Services Pvt. Ltd. for six months in 2015. Additionally, she was an Associate in Design and Communications at Purple Squirrel Eduventures Pvt. Ltd. for three months in 2014. Her freelance experiences have contributed to her diverse skill set in content creation and design.
Contributions to Acumen's Brand
At Acumen, Shruti Bhiwandiwala has played a key role in the evolution of the organization's brand. She has been involved in defining and realigning Acumen's visual design, which has contributed to a cohesive and impactful brand identity. Her work in this area reflects her expertise in digital design and marketing communications.