Blake Schaefer, Ma
About Blake Schaefer, Ma
Blake Schaefer is a Media Analyst Manager and Sales Development Representative at Ad Fontes Media, where he has worked since 2023. He has extensive experience in media marketing, data analytics, and brand campaign development, complemented by a Master's degree in Media Psychology.
Current Role at Ad Fontes Media
Blake Schaefer serves as the Media Analyst Manager and Sales Development Representative at Ad Fontes Media. He has held this position since 2023. In this role, he is responsible for analyzing media trends and developing sales strategies to enhance the company's market presence. His work involves employing data analytics and strategic communication to drive effective media marketing initiatives.
Previous Experience in Media and Management
Before joining Ad Fontes Media, Blake Schaefer accumulated diverse experience in various roles. He worked as a District Manager at GNC from 2011 to 2013, overseeing operations and team management. Following this, he served as a Certified Optician at Shopko Optical from 2014 to 2019 in Jacksonville, Illinois, where he provided customer service and optical care. Additionally, he was an Operations Manager at Burrus Seed Company from 2008 to 2011.
Educational Background in Media Psychology
Blake Schaefer earned a Master's degree in Media Psychology with an emphasis in Media Marketing and Data Analytics from Fielding Graduate University, completing his studies from 2020 to 2022. Prior to this, he obtained a Bachelor's degree in Psychology with a focus on Media Marketing and Data Analytics from the University of Illinois Springfield, where he studied from 2017 to 2020. His educational background supports his expertise in media marketing and analytics.
Expertise in Marketing and Data Analytics
Blake Schaefer possesses extensive expertise in traditional media, digital, mobile, and social marketing disciplines. He has over seven years of experience leading the development of integrated brand marketing campaigns. His skills include data analytics, scrum master agile methodologies, and both qualitative and quantitative research methods. He is proficient in various technical tools, including Apollo, Hubspot, Python, SQL, and Google Analytics.
Skills in Graphic Design and Communication
In addition to his analytical skills, Blake Schaefer is skilled in graphic design, utilizing tools such as Adobe Premiere and Photoshop. He employs strategic communication techniques and specialized area reporting in media marketing. His experience includes building business relationships and strategic partnerships across multimedia markets, demonstrating his ability to work effectively with diverse individuals and cultures.