Brad Berens, Ph.D.
About Brad Berens, Ph.D.
Brad Berens, Ph.D., serves as the Head of Insights at Ad Fontes Media and has extensive experience in strategic advisory roles across various organizations. He specializes in the intersection of digital technology and behavior, contributing to fields such as advertising, media, and market research.
Work at Ad Fontes Media
Brad Berens, Ph.D. serves as the Head of Insights at Ad Fontes Media, a position he has held since 2023. He also functions as a Strategic Advisor for the organization, a role he has occupied since 2018. His work at Ad Fontes Media is conducted remotely, while he has previously contributed to the company from Boulder, Colorado. In his roles, he provides insights and strategic guidance, leveraging his extensive experience in media and digital technology.
Education and Expertise
Brad Berens holds a Ph.D. in English from the University of California, Berkeley, where he studied from 1990 to 1998. He also earned an A.B. in English from Brown University, studying there from 1986 to 1990. Additionally, he studied at Trinity College Dublin for one year in 1988. His expertise lies at the intersection of digital technology and behavior, particularly within advertising, media, market, transportation, health, and entertainment sectors.
Background
Brad Berens has a diverse professional background with over 15 years at the Center for the Digital Future at USC Annenberg, where he currently serves as a Senior Research Fellow and Strategic Advisor since 2009. He has held various leadership roles, including Chief Strategy Officer at the same center from 2017 to 2020. His previous experience includes positions at IAB as Editor in Chief & SVP and at iMedia Communications, Inc. as Editor in Chief & Chief Content Officer.
Achievements
Throughout his career, Brad Berens has contributed to numerous organizations in advisory and leadership capacities. He is a Connect Council Member at Glasswing Ventures since 2018 and serves on the Global Advisory Board for Purpose Worldwide since 2019. He has also been a Board Member for Ascendant Network since 2021 and previously held board positions at Catalyst S+F. His strategic advisory services focus on assisting C-Suite executives in defining and achieving their goals.
Engagement and Communication
Brad Berens actively engages with a global audience through various platforms. He maintains a free newsletter on LinkedIn and is active on Twitter under the handle @bradberens. His communication style involves untangling and reframing ideas to connect people at scale worldwide, sharing insights on innovation and digital transformation.