Allison Mc Coy
About Allison Mc Coy
Allison McCoy is a Senior Media Planner at Ad Results Media, where she has worked since 2021. She has a diverse background in media planning and brand management, with previous roles at Ad Results Media, The Richards Group, and Farouk Systems Inc.
Current Role at Ad Results Media
Allison McCoy currently holds the position of Senior Media Planner at Ad Results Media. She has been in this role since 2021, contributing her expertise in media planning and strategy. Her responsibilities include overseeing media campaigns and ensuring effective allocation of resources to meet client objectives.
Previous Experience at Ad Results Media
Allison McCoy has extensive experience at Ad Results Media, having worked there in various capacities. She served as a Media Buyer from 2017 to 2020 for three years, followed by a role as Media Planner from 2020 to 2021 for one year. This progression highlights her growth and increasing responsibilities within the organization.
Educational Background
Allison McCoy earned her Master of Business Administration (MBA) from the University of St. Thomas in Texas, completing her studies from 2020 to 2022. Prior to that, she obtained a Bachelor's degree in Marketing from the Rawls College of Business at Texas Tech University, where she studied from 2012 to 2016.
Committee Involvement and Contributions
Allison McCoy actively serves on multiple committees at Ad Results Media, including the Analytics and Industry Trends Committee, Industry Processes Committee, Lunch and Learn Committee, and SEEN Committee. Her involvement in these committees demonstrates her commitment to enhancing industry knowledge, promoting diversity and inclusion, and fostering team development.
Early Career Experience
Before her roles at Ad Results Media, Allison McCoy worked in various positions that contributed to her professional development. She served as a Marketing Promotions Coordinator at Farouk Systems Inc. for ten months in 2016 and as a Brand Manager at The Richards Group for seven months in 2017. Additionally, she gained experience as a Brand Ambassador Intern at Beauty Elite Group in 2015 and worked in Children's Ministry at Victory Life Church from 2013 to 2015.