Amanda Herrera
About Amanda Herrera
Amanda Herrera is a Media Planner at Ad Results Media, specializing in integrating digital components into traditional media campaigns. She holds a Bachelor's Degree in Advertising and Public Relations from the University of Central Florida and has extensive experience in media buying and public relations.
Work at Ad Results Media
Amanda Herrera has been employed at Ad Results Media as a Media Planner since 2021. In this role, she specializes in integrating digital components into traditional media campaigns, which enhances local market reach. Her work is conducted remotely, allowing her to effectively manage and execute media strategies from various locations.
Education and Expertise
Amanda Herrera holds a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida, where she studied from 2015 to 2017. Prior to that, she earned an Associate’s Degree in Mass Communication and Journalism from Miami Dade College, completing her studies from 2013 to 2015. Her educational background provides her with a solid foundation in media planning and communications.
Background
Prior to her current position, Amanda Herrera gained diverse experience in the media and communications field. She worked as a Communications Intern at the Hispanic Chamber of Commerce of Metro Orlando in 2016, and as a Public Relations Intern at both rbb Communications and Appleton Creative in the same year. Additionally, she served as a Media Buyer at CCom Group, Inc. and Jerry DeFalco Advertising, further developing her skills in media buying and strategy.
Professional Experience
Amanda has held various roles that contributed to her expertise in media planning and buying. She worked as an Assistant Media Buyer at Trilia Media from 2018 to 2019 and as a Media Buyer at CCom Group, Inc. from 2019 to 2021. Her internships at Watauga Group and Crealde School of Art provided her with foundational experience in marketing and media, enhancing her professional skill set.
Skills and Contributions
Amanda Herrera possesses strong skills in client and vendor negotiations, which contribute to successful media buying strategies. She is known for implementing innovative ideas to achieve cross-platform campaign goals effectively. Additionally, she has a strong ability to manage budgets and time efficiently, ensuring that campaign objectives are met within deadlines.