Ashley Fitzgerald
About Ashley Fitzgerald
Ashley Fitzgerald serves as the Director of Analytics at Ad Results Media, where she focuses on leveraging machine learning and artificial intelligence to enhance business strategies. With a background in economics and extensive experience in data science and analytics, she has held various roles in notable companies, including XM Satellite Radio and Goldman Sachs.
Current Role at Ad Results Media
Ashley Fitzgerald serves as the Director of Analytics at Ad Results Media, a position she has held since 2023. In this role, she focuses on leveraging data analytics to drive strategic decisions and enhance business performance. Her expertise in machine learning and artificial intelligence allows her to develop innovative solutions that support the company's objectives.
Previous Experience in Data and Analytics
Before joining Ad Results Media, Ashley Fitzgerald held several key positions in the field of data and analytics. She worked at Appnovation as Senior Director of Data Science & Analytics from 2021 to 2023, and prior to that, she was a Manager of Strategy & Analytics at GroupM from 2013 to 2017. Her experience also includes a role as an Associate in the Executive Office at Goldman Sachs from 2017 to 2019.
Educational Background in Economics and Data Science
Ashley Fitzgerald studied at Ithaca College, where she earned a Bachelor of Arts in Economics in 2010. She is currently pursuing a Master of Liberal Arts in Data Science at Harvard Extension School, with an expected completion date in 2025. Her academic background supports her professional focus on data-driven decision-making and analytics.
Expertise in Machine Learning and AI
Ashley Fitzgerald specializes in developing machine learning and artificial intelligence solutions that improve business efficiency. Her work emphasizes the creation of scalable solutions that empower organizations to make informed, data-driven decisions. She is passionate about leveraging these technologies to drive transformative product strategies.
Industry Engagement and Thought Leadership
Ashley Fitzgerald has participated in discussions regarding the challenges of measuring podcast advertising impact using Marketing Mix Modeling (MMM). Her involvement in such Q&A sessions highlights her engagement with industry trends and her commitment to advancing knowledge in analytics and data science.