De Sha Runnels

De Sha Runnels

Vice President Of Business Development @ Ad Results Media

About De Sha Runnels

De Sha Runnels serves as the Vice President of Business Development at Ad Results Media, bringing extensive experience in sales and corporate sponsorships within the sports and entertainment sectors. With a strong background in strategic planning and talent acquisition, Runnels has held various leadership roles across notable organizations, including Live Nation Entertainment and the University of Southern California.

Current Role at Ad Results Media

De Sha Runnels serves as the Vice President of Business Development at Ad Results Media. In this role, which began in 2022, Runnels focuses on integrated sales and marketing, new business prospecting, and relationship development. The position is based in Los Angeles, California, and involves leveraging expertise in the media landscape to drive revenue growth.

Previous Experience at Ad Results Media

Prior to his current role, De Sha Runnels held the position of Vice President of Media at Ad Results Media from 2020 to 2022. During this time, he contributed to the company's media strategies and initiatives, enhancing its market presence in the competitive landscape of advertising.

Professional Background in Sales and Corporate Sponsorships

De Sha Runnels has extensive experience in sales and corporate sponsorships. He worked as the Senior Director of Sales at Live Nation Entertainment for five months in 2011-2012. Additionally, he served as the Director of Corporate Sponsorships at the University of Southern California's Athletic Department from 2005 to 2006, and later as the Director of Corporate Relations for USC Sports Properties/Fox Sports Media Group from 2012 to 2015.

Educational Qualifications

De Sha Runnels holds a Master's degree in Sport Management from the University of San Francisco. He also earned a Bachelor's degree in Rhetoric and Communication from the University of California, Davis. His educational background supports his expertise in strategic planning and consumer engagement within the sports and entertainment sectors.

Skills and Expertise

Runnels possesses skills in cross-platform sales, strategic and tactical planning, and targeted growth initiatives. He has a deep understanding of the national media landscape, which he utilizes to achieve revenue goals. His experience includes talent acquisition, coaching, and mentoring, as well as complex contract negotiations.

People similar to De Sha Runnels