Gretchen Smith
About Gretchen Smith
Gretchen Smith is the VP of Media with a B.S. in Advertising and a B.A. in Economics from the University of Texas at Austin, known for her successful work with multiple Fortune 500 brands and diverse industry experience.
Gretchen Smith Education Background
Gretchen Smith graduated from the University of Texas at Austin, where she earned a B.S. in Advertising with a concentration in paid media and a B.A. in Economics. Her academic background provides a solid foundation in both the creative and analytical aspects of media and advertising, preparing her for strategic roles in her career.
Gretchen Smith Professional Experience
Gretchen Smith is the Vice President of Media and boasts a successful history working with multiple Fortune 500 brands. Her extensive experience spans various industries, including travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting. This diverse background showcases her adaptability and expertise in media strategy across different market sectors.
Gretchen Smith Industry Expertise
Gretchen Smith's vertical experience includes sectors such as travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting. Her expertise allows her to navigate the specific challenges and opportunities within these industries, ensuring effective media strategies tailored to each sector's unique needs.
Gretchen Smith's Media Strategy Focus
Gretchen Smith prioritizes making media consumer-first, emphasizing the importance of audio storytelling in brand marketing and relationships. This approach ensures that media strategies resonate with audiences on a deeper level, fostering stronger connections between brands and consumers.
Gretchen Smith and Martech Adtech Passion
Gretchen Smith has a keen interest in Martech and adtech, focusing on simplifying these complex fields for companies, brands, and consumers. Her passion projects involve staying ahead in the ever-evolving landscape of marketing technology, ensuring that her strategies leverage the latest advancements to benefit stakeholders.