Andrea Freixa
About Andrea Freixa
Andrea Freixa is a Senior Manager of Customer Success at Ada, with extensive experience in customer success roles across various companies. She advocates for measuring content consumption and understanding buyer behavior in B2B marketing.
Current Role at Ada
Andrea Freixa serves as Senior Manager of Customer Success at Ada, a position she has held since 2022. In this role, she focuses on enhancing customer experiences and ensuring successful implementation of solutions. Additionally, she has been working as Manager of Customer Implementation since 2021, where she oversees the onboarding process for new clients. Her dual roles at Ada reflect her commitment to customer satisfaction and operational excellence.
Previous Experience in Customer Success
Prior to her current position, Andrea Freixa accumulated extensive experience in customer success roles. She worked at PathFactory as Senior Customer Success Manager for nine months in 2020 and as Customer Success Manager, Enterprise, for eleven months from 2019 to 2020. Additionally, she served as Customer Success Manager at Instacart for one year from 2018 to 2019. Her background in these roles has equipped her with skills in client management and relationship building.
Background in Hospitality and Customer Service
Andrea Freixa began her career in the hospitality industry, working as a Food & Beverage Supervisor at Hilton for one year in London. She also held a position in front office operations at HOTEL QGAT SUITES AND EVENTS for four months in Barcelona. These early roles provided her with foundational skills in customer service and operations, which she has carried into her later positions in customer success.
Education and Professional Development
Andrea Freixa studied at Universidad Autónoma de Barcelona, where she earned a degree in Tourism from 2008 to 2011. She later pursued further education at the University of Adelaide, achieving a Project Management Certification in 2019. Her educational background supports her expertise in customer success and project management, aligning with her professional roles.
Advocacy for B2B Marketing Strategies
Andrea Freixa advocates for measuring content consumption as a key marketing metric to assess sales readiness in B2B marketing. She emphasizes the importance of understanding buyer behavior in digital transformation and focuses on buyer enablement by providing relevant content throughout the buyer's journey. Her insights contribute to effective marketing strategies in her current and previous roles.