Dana Kendall (Brewer)
About Dana Kendall (Brewer)
Dana Kendall is the Events Lead and Senior Enterprise Sales professional at Ada, where she has pioneered a role focused on event lead generation and pipeline growth. With a diverse background in sales and marketing, she has held various positions across multiple companies, including roles at GoodLife Fitness, TC Media, and Molson Coors.
Current Role at Ada
Dana Kendall currently holds the position of Events Lead - Senior Enterprise Sales at Ada, a role she has occupied since 2023. In this capacity, she serves as the primary liaison between the sales and marketing teams. She has pioneered a new role focused on driving event lead generation, pipeline growth, and improving conversion rates. Dana also mentors and manages the Sales Development Representative (SDR) team, overseeing event outreach initiatives.
Previous Experience at Ada
Dana Kendall previously worked at Ada in two capacities. She served as Enterprise Sales Development for six months in 2022 and later as Strategic Enterprise Sales Development for seven months from 2022 to 2023. During her time at Ada, she contributed to various sales strategies and initiatives, enhancing the company's outreach and engagement efforts.
Career Background
Dana has a diverse professional background with experience in various roles. She worked at GoodLife Fitness as a Promotion and Special Events Representative from 2013 to 2015. She also held positions at TC Media as an Integrated Advertising Consultant and at Avalon Holographics as Marketing & Events Manager. Additionally, she has experience in sales and marketing from her time at Bill Matthews Volkswagen, SaltWire Network, and Xerox Canada.
Educational Qualifications
Dana Kendall studied at Memorial University of Newfoundland, where she earned a Bachelor of Commerce (Co-op) from 2007 to 2012. She also attended Universiti Sains Malaysia for one year, focusing on International Business. Earlier, she completed her high school education at Booth Memorial High School, obtaining her High School Diploma from 2004 to 2007.
Event Management and Marketing Expertise
Dana has extensive experience in event management and marketing. She worked at Molson Coors as Events & Brand Ambassador and as a Special Event Host for several years. Her role at Avalon Holographics as Marketing & Events Manager further solidified her expertise in organizing and executing events. She actively researches and identifies industry events to represent Ada and promote its customer experience solutions.