Jennifer Sewell
About Jennifer Sewell
Jennifer Sewell is a Senior Director of Product Marketing & Brand at Ada, where she has worked since 2022. With extensive experience in marketing roles across various companies, she has developed expertise in user education and partner marketing, and has a strong interest in deep-tech industries.
Work at Ada
Jennifer Sewell serves as the Senior Director of Product Marketing & Brand at Ada since 2022. In this role, she is responsible for the go-to-market strategy of new products and services. Additionally, she drives the usage and adoption of existing products. Her position involves overseeing marketing initiatives that align with Ada's objectives in the technology sector.
Previous Experience in Marketing
Prior to her role at Ada, Jennifer held several positions at Mnubo – An Aspen Technology Company. She worked as Marketing Coordinator from 2014 to 2016, then advanced to Product Marketing Manager from 2016 to 2017, and later served as Marketing Director from 2017 to 2019. During her tenure, she led the marketing function at Mnubo during its acquisition by AspenTech in 2019. She also worked as Head of Marketing at Vention from 2019 to 2022.
Education and Expertise
Jennifer Sewell holds a Bachelor of Commerce (BCom) from Technological University Dublin. She also studied Marketing and Finance at Concordia University, where she achieved another Bachelor of Commerce (B.Com.). Additionally, she completed a Bachelor of Social Sciences in Psychology at Marianopolis College. Throughout her career, she has built expertise in user education and partner marketing.
Involvement with Professional Organizations
Jennifer is an Executive Member of Product Marketing Alliance since 2023 and has been a member of CMO Alliance for the same duration. Her involvement in these organizations reflects her commitment to professional development and engagement within the marketing community.
Focus on Deep-Tech Industries
Jennifer Sewell has a passion for deep-tech industries, particularly in robotics and industrial automation. This interest informs her marketing strategies and initiatives, allowing her to effectively engage with technology-driven markets and audiences.