Kali W.
About Kali W.
Kali W. is a Senior Demand Generation Manager at Ada, with a strong background in data-driven marketing and revenue generation. Previously, she held marketing roles at Square, Afterpay, and Trifecta, Inc., where she developed expertise in various advertising channels and a mission-driven approach to marketing.
Work at Ada
Kali W. serves as the Senior Demand Generation Manager at Ada, a role she has held since 2023. In this position, she oversees various aspects of the marketing strategy, including paid media, conversion rate optimization (CRO), and campaign management. Her focus is on driving pipeline impact and enhancing the effectiveness of marketing initiatives. Kali's mission-driven approach aims to achieve significant results for companies seeking to establish themselves as disruptor brands.
Previous Experience at Square
Before joining Ada, Kali worked at Square as a Marketing Manager from 2022 to 2023. During her tenure, she played a key role in executing data-driven marketing campaigns that contributed to substantial revenue generation. Her experience at Square further developed her skills in managing marketing strategies that align with business objectives.
Experience at Afterpay
Kali W. was employed at Afterpay as a Performance Marketing Manager from 2019 to 2022 in the San Francisco Bay Area. In this role, she focused on optimizing marketing performance and driving customer engagement. Her work contributed to the company's growth during her three-year tenure, where she honed her skills in performance marketing.
Background in Marketing
Kali's marketing career began at Trifecta, Inc., where she worked as a Growth Marketer from 2015 to 2019. This four-year experience laid the foundation for her expertise in navigating and testing new advertising channels, including TikTok, Snapchat, CTV, and OTT. Her diverse background in marketing roles has equipped her with a multi-faceted skill set, combining paid media marketing, brand marketing, and marketing analysis.
Education and Expertise
Kali W. studied at the University of York, where she achieved English Honors. This educational background complements her extensive marketing experience, providing her with strong communication skills and analytical capabilities. Her expertise in data-driven marketing and her mission-driven approach enable her to deliver impactful results for the organizations she works with.