Laura Molinaro
About Laura Molinaro
Laura Molinaro is a Digital Marketing Coordinator specializing in demand generation at Ada, with a strong background in inbound digital marketing and web project coordination. She has held various roles in communications and marketing across multiple organizations, including the Canadian Institutes of Health Research and Invest Ottawa.
Current Role at Ada
Laura Molinaro serves as the Digital Marketing Coordinator for Demand Generation at Ada, a position she has held since 2022. In this role, she focuses on developing and implementing digital marketing strategies that drive demand and enhance brand visibility. Her responsibilities include leveraging analytics to optimize content marketing and SEO strategies, ensuring that Ada's digital presence aligns with its business objectives.
Previous Experience in Digital Marketing
Before joining Ada, Laura gained extensive experience in various roles related to digital marketing and communications. She worked as a Community Engagement Specialist at Invest Ottawa from 2017 to 2019, where she focused on building relationships within the community. Additionally, she served as an Internal Communications Officer at the Canadian Institutes of Health Research for three months in 2015, and as a Project Coordinator for Census Communications at Statistics Canada in 2021.
Educational Background
Laura Molinaro studied at the University of Ottawa, where she earned a Bachelor's Degree in Communications from 2013 to 2018. She furthered her education by obtaining a Master's degree in Communication and Media Studies from the same institution, completing her studies from 2019 to 2021. Her academic background provides her with a solid foundation in communication strategies and digital marketing principles.
Specialization and Skills
Laura specializes in inbound digital marketing, emphasizing experimentation, analysis, and optimization. She possesses expertise in web project coordination and enhancing digital marketing strategies. Her skills include leveraging analytics to optimize content marketing and SEO strategies, which contribute to her effectiveness in driving continuous improvement in digital marketing efforts.
Diverse Work Experience
Laura has held various positions that have contributed to her diverse skill set. She worked as a Graphic Design Coordinator at The Canadian Centre for Gender & Sexual Diversity in 2020 and as a Marketing Assistant at Miralaw Inc. in 2016. Additionally, she served as a Teaching Assistant at the University of Ottawa from 2019 to 2021, further expanding her experience in communication and education.