Mike Lidin
About Mike Lidin
Mike Lidin is a Director of Revenue Enablement with extensive experience in sales and business development. He has held leadership roles at various companies, including Diligent and Ada, and co-founded The Rally Call in 2024.
Work at Ada
Mike Lidin serves as the Director of Revenue Enablement at Ada, a position he has held since 2022. In this role, he leads cross-functional efforts that encompass pipeline generation, new business development, expansion sales, customer success, and partnerships. He has implemented Command of the Message frameworks at Ada, contributing to increased win rates, deal sizes, and customer retention.
Previous Experience in Revenue Enablement
Before joining Ada, Mike Lidin was the Founder and CEO of Brickwork Revenue Enablement for 10 months in 2022. He also held various positions at Diligent, including Senior Manager of North American Sales Development, Account Executive, and Senior Director of Sales Enablement from 2016 to 2022. His experience includes leading sales enablement initiatives and managing sales teams.
Education and Expertise
Mike Lidin studied at Kwantlen Polytechnic University, where he earned a Bachelor's degree in Business Administration from 2010 to 2016. He also obtained a Diploma in Business Management from the same institution, studying from 2002 to 2005. His core competencies include value messaging, sales methodology, sales process design, and high-performance coaching.
Background in Sales
Mike Lidin has extensive experience in sales, having worked at various organizations. He was an Account Executive at Hertz Equipment Rental for eight years and served as Branch Manager at BMO for nine months in 2013. Additionally, he worked as a National Account Executive and Large Account Manager at Acklands-Grainger from 2013 to 2016.
Passions and Interests
In his spare time, Mike Lidin has a passion for making and consuming BBQ. This interest reflects his enjoyment of culinary activities outside of his professional commitments.