Shir Fomin
About Shir Fomin
Shir Fomin is a Senior Manager of Demand Generation at Ada, specializing in demand generation initiatives within the SaaS and B2B services industries. With a background in digital marketing and operations, Fomin has held various roles in notable companies and possesses expertise in content creation and data-driven marketing strategies.
Work at Ada
Shir Fomin has been serving as the Senior Manager of Demand Generation at Ada since 2020. In this role, Fomin focuses on managing demand generation initiatives specifically within the SaaS and B2B services industries. This position involves developing strategies to drive customer engagement and enhance brand visibility in a competitive market.
Previous Experience in Marketing
Prior to joining Ada, Shir Fomin worked at Blueprint Software Systems as a Digital Marketing Specialist from 2018 to 2020. Fomin also held the position of Marketing and Operations Analyst at Overbond for four months in 2018. Earlier in their career, Fomin gained experience as an Account Executive at ExpertOnlineTraining for three months in 2016 and as an Operations & Business Development Coordinator at uForis VR Inc. for four months in the same year.
Education and Expertise
Shir Fomin earned a Bachelor’s Degree in Environment and Business from the University of Waterloo, completing the program from 2014 to 2019. Additionally, Fomin obtained a Certificate in Strategic Marketing from Ryerson University, studying from 2017 to 2019. Fomin possesses expertise in managing demand generation initiatives and is skilled in leveraging tools such as Adobe Creative Suite and Google Analytics for effective marketing strategies.
Background in Digital Marketing
Shir Fomin has a solid background in digital marketing, having worked in various roles that emphasize content creation and multichannel marketing campaigns. Fomin's experience includes a Digital Marketing Intern position at Central Station Toronto from 2017 to 2018 and a Coop position in Planning and Environmental Design at WSP | MMM Group from 2013 to 2014.