Daniela Espitia Sanabria
About Daniela Espitia Sanabria
Daniela Espitia Sanabria is a UX Designer currently working at Adaptavist Group and Kolekti. She has over five years of experience in UX/UI design across various industries, including B2B, SaaS, and eCommerce.
Current Role at Adaptavist
Daniela Espitia Sanabria currently serves as a UX Designer at Adaptavist Group & Kolekti. She has been in this position since 2023, contributing her expertise in user experience design to enhance digital products and services. Her role involves collaborating with cross-functional teams to create user-centered designs that improve usability and overall user satisfaction.
Previous Work Experience
Prior to her current role, Daniela held various positions in the UX and product design field. She worked at TBWA\Colombia as a UX Designer & Research Manager from 2018 to 2019, and as a UX Architect and webmaster from 2017 to 2018. She also served as a Product Designer & Research at Sopra Steria from 2022 to 2023 and at Endalia from 2023 to 2024. Additionally, she worked at Hiberus as a UX/UI Developer and UX Specialist & Research from 2021 to 2022, and at Ariadna Communications Group as a UX Designer and Developer from 2019 to 2020.
Educational Background
Daniela studied at ENEB - Escuela de Negocios Europea de Barcelona, where she earned a Master's degree in Digital Marketing and eCommerce from 2016 to 2018. She also attended Universidad de Los Andes, completing a program in Customer Experience Design & Management in 2018. Earlier, she studied at Universidad Militar Nueva Granada, where she obtained a degree in Multimedia Engineering from 2011 to 2015.
Industry Experience and Expertise
With over five years of experience in the B2B, SaaS, and E-commerce sectors, Daniela has developed a diverse skill set. She possesses expertise in end-to-end UX/UI design for software products, web development, and mobile applications. Her work has involved notable brands such as Jumbo, Nissan, AVON, Cable & Wireless Communications, and PayU, showcasing her versatility across different industries.
Professional Skills
Daniela's professional skills encompass a wide range of UX and design disciplines. She is proficient in user research, usability testing, and interface design. Her background in digital marketing complements her design skills, allowing her to create user experiences that align with business objectives. Daniela's ability to work across various platforms and industries makes her a valuable asset in the field of UX design.