Haydn Williams
About Haydn Williams
Haydn Williams is a Senior Digital Marketing Manager at Adaptavist, where he has worked since 2022. He has a background in digital marketing and has held various roles in the industry, including positions at iGaming Business and Clarion Gaming.
Current Role at Adaptavist
Haydn Williams serves as the Senior Digital Marketing Manager at Adaptavist, a position he has held since 2022. In this role, he is responsible for the paid digital strategy for new brands within the Adaptavist Group. He manages third-party Paid Social and PPC specialists, ensuring the effective execution of digital marketing initiatives. His efforts have led to a significant increase in lead volume by 24% across all lead generation campaigns. Additionally, he coordinates the optimization and scaling of campaigns, contributing to the overall success of the marketing department.
Previous Experience at Adaptavist
Prior to his current role, Haydn Williams worked at Adaptavist as a Digital Marketing Manager from 2021 to 2022. During this time, he focused on enhancing digital marketing strategies and improving engagement metrics. He achieved a 175% increase in click-through rate (CTR) engagement across Adaptavist's portfolio, showcasing his ability to drive results in digital marketing.
Career at Clarion Gaming
Haydn Williams held several positions at Clarion Gaming, including Senior Marketing Manager from 2018 to 2021 and Marketing Manager for a brief period in 2018. As Senior Marketing Manager, he oversaw various marketing initiatives and strategies, contributing to the company's growth and visibility in the gaming industry. His experience at Clarion Gaming provided him with a solid foundation in marketing management.
Experience at iGaming Business
At iGaming Business, Haydn Williams progressed through various roles, starting as a Marketing Assistant from 2015 to 2016, then as a Marketing Executive from 2016 to 2017, and finally as a Senior Marketing Executive from 2017 to 2018. His time at iGaming Business allowed him to develop his marketing skills and gain valuable experience in the gaming sector, preparing him for future roles in digital marketing.
Education and Academic Background
Haydn Williams studied at Kingston University, where he earned a Bachelor of Arts (BA) degree in Creative Writing and Drama from 2011 to 2014. This academic background provided him with strong communication skills and a creative approach to marketing. Prior to university, he attended Stanground College from 2003 to 2011, where he completed his secondary education.