Joanna Wills
About Joanna Wills
Joanna Wills is a Senior Content Marketing Manager at Adaptavist, where she oversees the content team's service desk. She has a diverse background in content marketing and digital marketing, having worked in various roles across multiple companies since 2012.
Work at Adaptavist
Joanna Wills currently serves as the Senior Content Marketing Manager at Adaptavist, a position she has held since 2022. In this role, she manages the content team's service desk, a responsibility she assumed following her promotion from Content Marketing Manager, a position she occupied for one year from 2021 to 2022. During her time at Adaptavist, she led a successful demand generation campaign for the 2022 Digital Etiquette Report, which resulted in a significant increase in report and organic page views within the first month.
Previous Experience in Content Marketing
Before joining Adaptavist, Joanna Wills worked as the PR & Content Manager at AlphaBiolabs for six months in 2021. Prior to that, she spent seven years at The Very Group as a Creative Copywriter, where she contributed to various marketing initiatives. Her career also includes a role as a Digital Marketing Executive at Space 48 and a brief tenure as a Digital Marketing Manager at Fluid Commerce. Additionally, she gained experience as a Creative Intern at McCann London.
Education and Expertise
Joanna Wills earned a Bachelor of Arts (Dual Honours) in Business Management & Marketing from Keele University, where she studied from 2010 to 2013. This educational background provides her with a solid foundation in marketing principles and business strategies, which she applies in her current role in content marketing.
Professional Development Initiatives
At The Very Group, Joanna conducted creative writing workshops for over 80 colleagues, focusing on enhancing their writing skills. This initiative reflects her commitment to professional development and knowledge sharing within her teams, contributing to a culture of continuous improvement in content creation.