Laura Holton, Ma. C Mktr. Mcim.
About Laura Holton, Ma. C Mktr. Mcim.
Laura Holton is the Head of Field Marketing EMEA & APAC at Adaptavist and an Atlassian Community Advisory Board Member. She specializes in marketing strategies that drive growth and has a background in luxury marketing and branding education.
Work at Adaptavist
Laura Holton serves as the Head of Field Marketing EMEA & APAC at Adaptavist since 2023. In this role, she focuses on developing marketing strategies that enhance brand visibility and drive revenue growth across the EMEA and APAC regions. Her responsibilities include overseeing field marketing initiatives and ensuring alignment with overall business objectives.
Current Role at Atlassian
In addition to her position at Adaptavist, Laura Holton is an Atlassian Community Advisory Board Member since 2023. She also holds the role of Atlassian Community Leader for Online & Events, which she has been involved in since 2021. These roles allow her to engage with the community and contribute to the growth and development of Atlassian's user base.
Education and Expertise
Laura Holton earned a Master’s degree in Luxury Marketing & Branding from the University of Southampton, where she studied from 2017 to 2018. She also holds a Bachelor’s Degree in Fashion Brand Management from the University of Central Lancashire, completed from 2013 to 2016. Additionally, she achieved the Chartered Marketer designation from CIM | The Chartered Institute of Marketing between 2019 and 2022.
Professional Background
Before her current roles, Laura held various marketing positions, including Head of Marketing at Automation Consultants from 2018 to 2021, and Sr. Marketing Manager at Valiantys from 2021 to 2023. She also worked as a Marketing and Content Manager at Global Sound Movement from 2015 to 2018. Her diverse experience spans multiple regions and marketing disciplines, emphasizing her expertise in field, event, and community marketing.
Community Involvement and Mentorship
Laura actively contributes to the Agile World Charity, showcasing her commitment to community involvement. She engages in mentorship, guiding emerging marketers through her leadership roles. Her action-oriented approach and focus on impactful marketing campaigns reflect her dedication to fostering sustainable customer relationships and elevating brand presence.