Maritess Cruz Goellnitz
About Maritess Cruz Goellnitz
Maritess Cruz Goellnitz serves as the Head of Solutions and Partner Marketing at Adaptavist, where she has worked since 2020. With extensive experience in marketing and management across various industries, she leads a team focused on digital transformation and strategic partnerships.
Work at Adaptavist
Maritess Cruz Goellnitz has been serving as the Head of Solutions and Partner Marketing at Adaptavist since 2020. In this role, she leads a geographically dispersed team of marketing professionals based in the UK. Her responsibilities include defining new solution launch strategies, which encompass repositioning, multi-channel marketing, advertising, events, and public relations. She is accountable for marketing activities related to Adaptavist's service and solutions offerings, focusing on top partner technologies such as Atlassian, GitLab, AWS, and CloudBees. Additionally, she manages and coordinates marketing program implementation with cross-functional groups to effectively bring new solutions to market.
Previous Experience
Prior to her current role, Maritess held several positions in various organizations. She worked at CrimsonLogic as a Senior Quality Leader from 2002 to 2004. At Go2Group, she served as Vice President of Marketing from 2017 to 2020 and as Director of Product Management and Partnerships from 2016 to 2017. Her experience also includes a role as a Principal Research Analyst at Gartner from 2013 to 2016. Earlier in her career, she worked at Citibank, N.A. as an Assistant Manager and Business Systems Analyst from 1996 to 1998 and held various positions at Philips, including Senior Manager and Director roles in project management and quality.
Education and Expertise
Maritess Cruz Goellnitz holds a Master of Business Administration (M.B.A.) from the University of Manchester - Manchester Business School, where she studied Business Administration and Management from 2009 to 2013. She also earned a Bachelor of Science degree in Computer Engineering from Mapúa University, completing her studies from 1988 to 1992. Her educational background supports her extensive expertise in marketing, project management, and quality improvement, particularly in the technology sector.
Achievements in Marketing and Leadership
In her current position at Adaptavist, Maritess is responsible for developing strategies and launching programs that position the company as a thought leader in the digital transformation space. She focuses on key areas such as Agile, DevOps, and digital-first approaches as the future of work. Her leadership in defining solution launch strategies and coordinating marketing efforts has contributed to the successful implementation of various marketing programs. Maritess continues to enhance her skills, including language proficiency in German, aiming for a C-level proficiency.