Matt Key
About Matt Key
Matt Key is a Senior UX Researcher at Adaptavist in London, United Kingdom, with a focus on digital transformation and mobile app development. He has extensive experience in customer segmentation and insights, having worked in various roles at Prudential and M&G Prudential.
Work at Adaptavist
Matt Key has been employed at Adaptavist as a Senior UX Researcher since 2020. In this role, he focuses on enhancing user experiences through research and analysis. His work involves understanding user needs and behaviors, which contributes to the development of effective digital solutions. Based in London, United Kingdom, he has been instrumental in driving user-centered design initiatives within the organization.
Previous Experience in UX and Research
Before joining Adaptavist, Matt Key held various positions at Prudential and M&G Prudential. He worked as an Innovation Manager at M&G Prudential from 2017 to 2018, where he contributed to innovative projects. His tenure at Prudential included roles such as Product Owner, Research Manager, and Marketing Executive, spanning from 1998 to 2017. These positions allowed him to develop expertise in customer segmentation and journey mapping.
Focus on Digital Transformation
Matt Key specializes in digital transformation projects and mobile app development aimed at enhancing customer engagement. His work emphasizes the importance of understanding user needs to create effective digital solutions. He employs a mix of traditional and innovative research methods to address business and stakeholder requirements, ensuring that the outcomes align with organizational goals.
Expertise in Customer Experience
Matt Key is known for his ability to build comprehensive insight programs that drive significant business change. He specializes in developing customer segmentation strategies and mapping customer journeys to improve overall experiences. His approach combines analytical skills with a deep understanding of user behavior, enabling organizations to tailor their services effectively.
Career Timeline
Matt Key's career spans several years in various roles primarily within Prudential and its subsidiaries. He began as a Market Analyst at Prudential Assurance from 1999 to 2001, followed by multiple research and management roles until 2016. His experience includes a total of over 15 years in research and user experience, contributing to his current position as a Senior UX Researcher.