Melissa Hales
About Melissa Hales
Melissa Hales is the Technology (Strategic) Partner Marketing Team Lead at Adaptavist, where she has worked since 2022. With over 15 years of B2B marketing experience, she has held various marketing roles in multiple sectors, including technology and manufacturing.
Current Role at Adaptavist
Melissa Hales serves as the Technology (Strategic) Partner Marketing Team Lead at Adaptavist. She has held this position since 2022 and operates remotely from Sheffield. In her current role, she is responsible for leading marketing strategies that enhance partnerships within the technology sector. Her focus includes developing integrated marketing initiatives that align with the company's strategic objectives.
Previous Experience in Marketing
Prior to her current role, Melissa Hales worked at Adaptavist as a Senior Partner Marketing Manager from 2020 to 2022. Her career also includes significant positions such as Marketing Manager at GP Surveyors, Account Manager at Rare Creative Group, and Marketing Manager - International Markets at Gripple Limited. These roles contributed to her extensive experience in B2B marketing across various sectors.
Educational Background
Melissa Hales has a strong educational foundation in marketing and business management. She studied at Sheffield Hallam University, earning a BA(Hons) in Business and Management from 2000 to 2003. Additionally, she completed an Advanced Certificate in Marketing at the Chartered Institute of Marketing from 2002 to 2003. In 2022, she furthered her education by achieving a qualification in Strategic Leadership for Marketing from CIM.
Professional Skills and Expertise
Melissa Hales possesses over 15 years of B2B marketing experience, demonstrating expertise across multiple sectors, including technology, manufacturing, construction, and the public sector. She has a proven track record in developing and implementing fully integrated and measurable marketing strategies. Her skills are particularly focused on driving marketing initiatives that yield measurable results in international markets.
Career Progression
Melissa Hales has progressed through various marketing roles since beginning her career. She started as an Administrative Coordinator at ADL Smartcare Ltd from 2003 to 2006, then transitioned to Sales and Marketing Manager at Oxford Innovation from 2006 to 2010. Her career continued to evolve with roles in marketing management, culminating in her current leadership position at Adaptavist.