Melissa Simpson
About Melissa Simpson
Melissa Simpson is an Analytics Engineer at Adaptavist, where she has worked since 2022 in London, England. With a background in marketing and data science, she specializes in leveraging analytics to drive strategic business insights.
Work at Adaptavist
Melissa Simpson has been employed at Adaptavist since 2021, initially serving as a Marketing Analyst. In 2022, she transitioned to the role of Analytics Engineer. Based in London, England, she has contributed to the company's analytics initiatives for a total of two years. Her work focuses on leveraging data to provide insights that inform strategic business decisions.
Previous Employment History
Before joining Adaptavist, Melissa Simpson held several positions in various companies. She worked at Spark Media SA as a Commercial Product Manager from 2014 to 2017 and later as a Consultant for one month in 2017. She also served as a Performance Marketing Manager at Car & Away for five months in 2019 and at Karshare from 2020 to 2021. Additionally, she worked at Totaljobs Group as a Digital Strategy Manager from 2017 to 2019 and at Quirk as a Senior Account Manager from 2011 to 2013.
Education and Expertise
Melissa Simpson has a diverse educational background. She earned a Bachelor of Science (BSc) in Mathematics and Statistics from the University of South Africa in 2013. She also holds a Bachelor of Commerce in Marketing Management from the University of Pretoria, completed between 2005 and 2008. In 2021, she obtained an SQL Nanodegree in Data Science from Udacity. Her education supports her expertise in analytics, user behavior, and strategic business insights.
Skills and Specializations
Melissa Simpson specializes in leveraging analytics to drive strategic business insights. She has a strong focus on understanding user behavior in the digital space, which enhances business decision-making. Her combination of skills in data science, mathematics, statistics, and marketing allows her to approach problems from multiple perspectives, making her a valuable asset in analytics roles.