Ruth Collett Mcim
About Ruth Collett Mcim
Ruth Collett Mcim serves as the Chief Marketing Officer at Adaptavist, where she has worked since 2021. She has extensive experience in marketing roles across various companies, including Oracle and Infor, and holds multiple marketing qualifications.
Current Role at Adaptavist
Ruth Collett Mcim serves as the Chief Marketing Officer at Adaptavist, a position she has held since 2021. In this role, she oversees the marketing strategy and execution for the company. Ruth's leadership is instrumental in driving marketing initiatives that align with Adaptavist's business objectives. Her work is conducted in a hybrid environment from London, England.
Previous Experience at Adaptavist
Before becoming Chief Marketing Officer, Ruth worked at Adaptavist as the Head of Marketing from 2021 to 2023. During her tenure, she focused on enhancing the company's marketing strategies and initiatives. Her contributions during this period laid the groundwork for her current role.
Career History in Marketing
Ruth Collett Mcim has held various marketing positions throughout her career. She worked at Oracle in multiple roles, including Senior Marketing Manager for Marketing Localisation & Production in EMEA & JAPAC from 2018 to 2020, and EMEA Digital Marketing Manager from 2014 to 2017. Additionally, she served as Marketing Director at Infor for six months in 2021 and held marketing roles at Systems Union, Motorola Mobility, and Dynamic Planner.
Education and Professional Development
Ruth studied at the Alice Ottley School in Worcester before pursuing higher education in marketing. She achieved a CIM Postgraduate Diploma from the Chartered Institute of Marketing between 2002 and 2005. In 2019, she completed the Marketing Week Mini MBA with Mark Ritson. Additionally, she earned a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute from 2017 to 2018.
Expertise in Marketing Strategy
Ruth possesses extensive expertise across all areas of the marketing mix, from strategy building to tactical execution. She has a strong track record of delivering measurable results in marketing initiatives, particularly in the EMEA and JAPAC technology sectors. Her focus on both strategic and tactical marketing execution has contributed to her success in various roles.