Sarah Mc Coy
About Sarah Mc Coy
Sarah McCoy is a Marketing Content Manager at Adaptavist, where she has worked since 2021. With a background in various marketing roles, she specializes in research-led campaigns and brand storytelling.
Work at Adaptavist
Sarah McCoy has been serving as the Marketing Content Manager at Adaptavist since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. Her responsibilities include creating research-led and user-focused marketing campaigns that align with the company’s objectives. Sarah's work contributes to the overall marketing efforts of Adaptavist, a company known for its expertise in software development and consulting.
Previous Experience in Marketing
Before joining Adaptavist, Sarah McCoy held various marketing positions at WEA - Adult Learning, Within Reach. She worked as a Senior National Marketing Officer from 2019 to 2021 and previously served as a Regional Marketing Officer from 2017 to 2018. Additionally, she was the National Marketing Officer for a brief period in 2019. Her roles involved developing marketing strategies and campaigns to promote adult learning initiatives across the United Kingdom.
Educational Background
Sarah McCoy studied at the University of Exeter, where she earned a BA Hons degree from 2008 to 2011. Prior to her university education, she attended King Edward VI Sixth Form from 2006 to 2008. Her educational background has provided her with a solid foundation in marketing principles and practices.
Marketing Skills and Specializations
Sarah specializes in creating research-led and user-focused marketing campaigns. She enhances brand storytelling to secure funding and grow partnerships. Her expertise in organizing events that raise profiles and engagements offline further demonstrates her capability in the marketing field. Sarah's skills contribute to her effectiveness in various marketing roles throughout her career.
Participation in Industry Discussions
Sarah McCoy participated in the Team Titans podcast, where she discussed women in tech alongside Google Women Techmakers Liza Magcale and Sherry Yang. This involvement highlights her engagement with industry discussions and her commitment to promoting diversity within the tech sector.