Sasha Wilks
About Sasha Wilks
Sasha Wilks is a Senior Marketing Insights Manager at Adaptavist, where she has worked since 2021, leveraging her extensive experience in marketing analytics and project management to enhance strategic decision-making. With a background in localization and corporate events, she has held various roles in notable companies such as Canon Europe Ltd. and Nikon Europe B.V.
Work at Adaptavist
Sasha Wilks has been serving as the Senior Marketing Insights Manager at Adaptavist since 2021. In this role, she focuses on managing marketing insights and analytics, which contribute to strategic decision-making within the organization. Wilks has played a key role in enhancing marketing strategies through data-driven insights, leveraging her extensive experience in the field.
Previous Experience in Marketing
Prior to her current position, Sasha Wilks worked at Epicor Software as the EMEA Event Manager from 2019 to 2021. She also held the position of Marketing Project Manager at Adaptavist for a brief period in 2021. Her earlier roles include EMEA Marketing Project Manager at Eaton from 2016 to 2018 and various positions at Canon Europe Ltd., where she focused on marketing communications and localization.
Education and Expertise
Sasha Wilks studied at Nottingham Trent University, where she earned a BA (Hons) from 1998 to 2002. Additionally, she completed a Spanish Language Course at the same university from 1998 to 2001. Wilks also obtained a Diploma from Université Paris Sorbonne (Paris IV) in 1998. Her educational background supports her expertise in European market localization and marketing project management.
Background in Localization and Project Management
Sasha Wilks possesses extensive experience in European market localization, having worked in various roles focused on this area at Canon Europe Ltd. and Nikon Europe B.V. She has a strong background in coordinating and managing large-scale marketing projects across multiple sectors, demonstrating her capability in handling complex marketing initiatives.
Achievements in Corporate Events Management
Throughout her career, Sasha Wilks has successfully managed corporate events and hospitality projects in the EMEA region. Her proven track record in this area highlights her ability to coordinate large-scale events, contributing to the overall success of the marketing strategies she has implemented.