Vali Gurgu
About Vali Gurgu
Vali Gurgu is a Senior User Experience Designer based in Toronto, Canada, with extensive experience in visual design and user experience across various industries. He has held positions at notable organizations, including United Way Greater Toronto and Adaptavist, and has a strong educational background in design and law.
Current Role at Adaptavist
Vali Gurgu serves as a Senior User Experience Designer at Adaptavist, a position held since 2020. In this role, Gurgu focuses on enhancing user experiences through design strategies and methodologies. The work involves collaborating with cross-functional teams to ensure that user needs are met effectively. Gurgu's expertise in user experience design contributes to the development of intuitive and engaging digital products.
Previous Experience in User Experience Design
Prior to joining Adaptavist, Vali Gurgu worked at Asengana Inc. as a UX/UI Designer from 2017 to 2018 and later as a Sr. UX/UI Designer from 2019 to 2020. During this time, Gurgu gained valuable experience in user research, strategy, and usability testing. This two-year contract allowed for the development of skills in facilitating user interviews and applying findings to improve design outcomes.
Design Leadership at United Way Greater Toronto
Vali Gurgu held the position of Design Manager at United Way Greater Toronto from 2018 to 2019. In this role, Gurgu provided visual design leadership, collaborating with various stakeholders, including writers, project managers, and developers. This collaboration resulted in the creation of diverse creative assets across multiple mediums, enhancing the organization's visual communication.
Educational Background
Vali Gurgu has a diverse educational background that includes a Bachelor of Laws (LLB) from The Nicolae Titulescu University of Bucharest. Additionally, Gurgu studied Graphic Design at City of Westminster College in London, UK, and earned a Diploma. Furthering expertise in design, Gurgu completed a Certificate in User Experience Design at George Brown College from 2017 to 2018 and a Certificate in Photography at Ryerson University from 2011 to 2012.
Achievements in Visual Design
Throughout the career, Vali Gurgu has achieved recognition for various design projects. Notably, Gurgu designed an integrated visual identity for two financial guides in 2015, which received high praise. Additionally, in 2011, Gurgu redesigned three financial publications, including two monthly newspapers and a bi-annual magazine, showcasing a strong ability to create on-brand visual messaging.