Verity Blake
About Verity Blake
Verity Blake is a Senior Product Marketing Manager with extensive experience in product marketing and campaign management. She has worked at Adaptavist and BCA Marketplace, developing marketing strategies and leading multi-channel campaigns for over nine years.
Current Role at Adaptavist
Verity Blake currently serves as a Senior Product Marketing Manager at Adaptavist, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that align with product objectives. Her responsibilities include collaborating with product teams to define features and enhance the customer lifecycle. She is based in Guildford, England, United Kingdom.
Previous Experience at BCA Marketplace
Prior to her current role, Verity Blake worked at BCA Marketplace as a Product Marketing Manager from 2020 to 2021. She also held the positions of Campaign Specialist and Acting Product Marketing Manager there from 2014 to 2020. During her tenure, she contributed to various marketing initiatives and product strategies that supported the company's objectives.
Educational Background and Certifications
Verity Blake has a solid educational background in marketing. She studied at the Chartered Institute of Marketing, earning a CIM Diploma in Marketing from 2010 to 2011. She also completed a CAM Diploma in Digital Marketing in 2013. In addition, she pursued studies at the Product Marketing Alliance in 2021 and achieved a Mental Health First Aider certification from Mental Health First Aid England in 2020.
Skills and Expertise
Verity Blake possesses strong skills in translating technical products into clear benefits and features. She has over nine years of experience in leading multi-channel marketing campaigns that drive product growth and revenue. Her ability to develop impactful go-to-market strategies has been instrumental in successfully launching new products and features.
Professional Development and Training
Throughout her career, Verity Blake has engaged in various professional development opportunities. She studied Digital Marketing Essentials and Digital Marketing Planning at the Chartered Institute of Marketing. Her training has equipped her with the knowledge to thrive in fast-paced, high-growth environments, demonstrating strong multi-tasking and organizational skills.