Maya Shamray
About Maya Shamray
Maya Shamray serves as the VP of Marketing at Adapty.io, where she has been instrumental in driving marketing strategies and initiatives since 2023. She holds a Master's degree in Telecommunications Engineering and has extensive experience in marketing and project management across various companies.
Work at Adapty
Maya Shamray serves as the VP of Marketing at Adapty.io, a position she has held since 2023. In this role, she has successfully launched several offline events in collaboration with the sales and SDR team, attracting new clients and prospects. She initiated partnership marketing collaborations through webinars, articles, and guest posts, which significantly raised brand awareness and increased referral traffic. Additionally, she led the development of SEO and content marketing strategies, resulting in a 64% increase in organic traffic. Maya also managed team evaluations, promoting high-performing employees and enhancing overall team performance.
Education and Expertise
Maya Shamray has a diverse educational background. She studied Telecommunications Engineering at the Moscow Institute of Electronics and Mathematics, earning a Master's degree from 2003 to 2009. She then attended Saint Petersburg State University of Cinema and Television, where she specialized in Sound Production for films and TV, completing her studies from 2007 to 2011. In 2021, she pursued courses in E-commerce at Yandex and later studied Agile methodologies at Atlassian University in 2022. Additionally, she completed a two-month SCRUM course at Scrumtrek in 2022.
Previous Work Experience
Before her current role at Adapty, Maya Shamray held various positions in the marketing and project management sectors. She worked as a Campaign Manager at tcc global from 2018 to 2020 and as a Product Manager at Adapty.io from 2022 to 2023. Her earlier experience includes working as a Digital Account Manager at DDB for five months in 2014 and as a Digital Producer at Media Instinct Group from 2015 to 2018. She also served as a Project Manager at Convergent Media Group from 2010 to 2014.
Achievements in Marketing
Maya Shamray has made significant contributions to marketing strategies at Adapty. She directed the creation and distribution of downloadable materials, which resulted in a substantial increase in leads compared to previous efforts. Her initiatives in partnership marketing through various content formats have raised public mentions of the brand. Additionally, her leadership in SEO and content marketing strategies has led to a notable increase in organic traffic, demonstrating her effectiveness in driving marketing success.