Alex Pagliano
About Alex Pagliano
Alex Pagliano, SVP of Media Services, is recognized for leading a highly successful media campaign for a medical retail chain, achieving significant increases in patient visits and efficiency.
Alex Pagliano SVP, Media Services
Alex Pagliano holds the position of Senior Vice President of Media Services. In this role, Alex is responsible for overseeing the media team's efforts and contributions. Alex values the team's dedication, creativity, and hard work, which directly contribute to their success in various projects and campaigns aimed at delivering optimal results for clients.
Innovative Media Strategies by Alex Pagliano
Alex Pagliano is passionate about delivering impactful results for clients through innovative strategies and tactics. A notable example of this is the comprehensive media strategy developed for a multi-location medical retail chain. The multifaceted strategy encompassed targeted search, social media, out-of-home advertising, radio, and TV, which played a significant role in enhancing the chain's visibility and customer acquisition.
Successful Media Campaigns Led by Alex Pagliano
Alex Pagliano led a successful media campaign for a multi-location medical retail chain that significantly elevated their visibility and customer acquisition. The highlights of this campaign include a 75% increase in online paid patient visits and a 170% rise in telehealth appointments in just the first two months. This efficiency also led to a 60% reduction in cost per visit, demonstrating the campaign's effectiveness in driving brand awareness and performance.
Media Performance Tracking Systems
Under Alex Pagliano's leadership, a system to accurately track and measure appointment volume and media spend was implemented. This system allowed for continuous campaign refinement to enhance performance and expand brand awareness. Tracking these metrics ensures that media efforts are efficiently aligned with the client's goals, leading to more effective media spend and higher returns on investment.
Client-focused Innovation and Strategy
Alex Pagliano remains focused on client success by continuously innovating strategies and tactics. This approach has proven effective in campaigns such as the one for a multi-location medical retail chain. By constantly refining the media strategy and leveraging diverse platforms like search, social media, and traditional advertising channels, Alex has been able to drive significant gains in both online and telehealth appointments.