Aashima Saini
About Aashima Saini
Aashima Saini is an Associate Director of Digital Marketing at Adda247, where she has worked since 2022. She has extensive experience in marketing, having held various positions at companies such as Dr. Shikha's Nutriwel and Leverage Edu.
Current Role at Adda247
Aashima Saini serves as the Associate Director of Digital Marketing at Adda247, a position she has held since 2022. In this role, she is responsible for overseeing digital marketing strategies and initiatives aimed at enhancing the company's online presence and engagement. Her expertise in digital marketing contributes to the growth and visibility of Adda247 in the competitive educational sector in India.
Previous Experience in Digital Marketing
Prior to her current role, Aashima Saini held several positions in digital marketing. She worked as a Senior Marketing Manager at Leverage Edu for five months in 2022. Before that, she spent five years as Marketing Manager and later as Senior Marketing Manager at Dr. Shikha's Nutriwel, where she focused on various marketing strategies. Additionally, she served as an Online Marketing Manager at AdWyze for seven months in 2015 and as a Business Community Manager at Agencyonnet.com for eight months from 2014 to 2015.
Educational Background
Aashima Saini completed her Master of Business Administration (M.B.A.) with a specialization in Marketing and Strategy from the Indian Institute of Management, Indore, between 2012 and 2014. She also holds a Bachelor of Technology (B.Tech) degree in Computer Science Engineering from the Institute of Technology and Management, Gurgaon, which she completed from 2008 to 2012. Her educational background provides a strong foundation for her career in marketing.
Early Career and Internships
Aashima Saini began her professional journey with internships at Escocer Software Pvt Ltd in 2010 and 2011. These internships provided her with initial exposure to the corporate environment and foundational experience in marketing. Following her internships, she transitioned into various marketing roles, gradually building her expertise in the field.
Work at Footloose Holidays Pvt Ltd
In 2013, Aashima Saini worked at Footloose Holidays Pvt Ltd for two months, where she focused on building brand awareness through social media. This experience contributed to her understanding of digital marketing strategies and the importance of social media in enhancing brand visibility.