Masood Alam Khan
About Masood Alam Khan
Masood Alam Khan serves as the SEO and Digital Marketing Head for Adda247.com, Careerpower.com, and Bankersadda.com since 2019, overseeing a team of seven in Delhi, India. He has a strong background in digital marketing, having previously worked at Rajasthan Patrika Pvt. Ltd. and successfully implemented various digital strategies across multiple platforms.
Work at Adda247
Masood Alam Khan serves as the SEO/Digital Marketing Head for Adda247.com, Careerpower.com, and Bankersadda.com since 2019. He is based in Delhi, India, and oversees a team of seven members in the SEO department. His role involves managing digital marketing strategies and optimizing search engine visibility for multiple educational platforms under the Adda247 brand.
Previous Experience in Digital Marketing
Before joining Adda247, Masood worked as the Digital Marketing Manager at Rajasthan Patrika Pvt. Ltd. from 2016 to 2019. During his tenure in Noida, India, he focused on enhancing the digital marketing efforts of the organization, contributing to its online presence and engagement.
Education and Expertise
Masood holds a Bachelor of Science (B.Sc.) degree in Physics from Aligarh Muslim University, where he studied from 1994 to 2005. He also earned a Master of Computer Applications (MCA) from the same institution. His educational background provides a strong foundation for his expertise in digital marketing and SEO.
Achievements in Digital Marketing
Masood has successfully implemented Accelerated Mobile Page (AMP) and Facebook Instant Articles across Catchnews websites, significantly enhancing their digital presence. He established Google NewsStand channels for Catchnews, which improved content visibility and user engagement. He is recognized as a Google certified professional with a proven track record in driving real-time traffic generation from Google News.
Technical Skills and Strategies
Masood specializes in deploying effective internal linking strategies to enhance content visibility and search engine ranking. He conducts regular website navigational and structural analyses, providing ongoing SEO recommendations. His strong command over robots.txt and collaboration with analytics platforms like comScore and SimilarWeb further support his digital marketing initiatives.