Vineeta Singh
About Vineeta Singh
Vineeta Singh serves as the Vice President of Marketing at Adda247, bringing extensive experience from various roles in marketing across multiple industries. She has a strong background in launching products and executing comprehensive marketing campaigns, supported by her academic credentials in business and technology.
Current Role at Adda247
Vineeta Singh serves as the Vice President of Marketing at Adda247, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing the company's presence in the education technology sector. Her focus includes developing comprehensive marketing campaigns that align with the company's objectives and drive engagement.
Previous Experience in Marketing
Before joining Adda247, Vineeta Singh accumulated extensive experience in marketing across various organizations. She worked at Extramarks Education India Pvt. Ltd. as Vice President of Marketing from 2020 to 2022. Prior to that, she held positions at PharmEasy as Assistant General Manager - Marketing & Growth and at Droom, where she served as Associate Director - Marketing and Senior Marketing Manager. Her diverse background includes roles at Hindustan Times and DEN Snapdeal TV-Shop, showcasing her versatility in marketing across different sectors.
Educational Background
Vineeta Singh earned a Master of Business Administration (M.B.A.) with a specialization in Marketing from the Indian Institute of Management, Indore, from 2011 to 2013. She also holds a Bachelor of Technology (B.Tech) degree in Computer Science from YMCA University of Science & Technology, which she completed from 2007 to 2011. Her educational qualifications provide a strong foundation for her career in marketing.
Expertise in Marketing Strategies
Vineeta Singh specializes in creating and executing comprehensive marketing campaigns that focus on top-line growth. She has experience in launching new products and managing categories across various industries, including E-commerce, Consumer Internet, Automobile, Healthcare/Pharma, Education/EdTech, and Media. Her ability to blend creative intellect with business insights allows her to develop ROI-focused marketing strategies.
Career Progression and Roles
Vineeta Singh's career began as an Academic Trainee at HCL Security Ltd. in 2011. She then worked as a Summer Trainee at afaqs! in 2012. Over the years, she progressed through various roles, including Key Account Manager at Hindustan Times and Sr. Manager of Marketing at DEN Snapdeal TV-Shop. Her career trajectory reflects a consistent advancement in marketing responsibilities and leadership positions.