Megan Mc Cormack Merkle
About Megan Mc Cormack Merkle
Megan McCormack Merkle serves as the Senior Marketing Manager for F&A Consulting at Addison Group, where she has worked since 2022. With a background in digital marketing and a strong educational foundation in journalism and Italian studies, she leads marketing strategy development and budget management for the company's consulting brands.
Work at Addison Group
Megan Mc Cormack Merkle has been serving as the Senior Marketing Manager for F&A Consulting at Addison Group since 2022. In this role, she leads the creation and implementation of marketing strategies tailored for the F&A and Cloud Solutions consulting business units. She is responsible for managing the marketing budget for these brands and presents overall company analytics and performance to leadership. Her work involves using metrics to inform data-driven decisions regarding new marketing initiatives and budget allocation. Additionally, she collaborates closely with the VP of Marketing and the President of F&A Consulting.
Previous Experience in Digital Marketing
Prior to her current position, Megan held multiple roles at AArete, where she progressed from Digital Marketing Coordinator to Digital Marketing Lead. Her tenure at AArete spanned from 2018 to 2021, during which she gained extensive experience in digital marketing strategies. She also worked at Becker's Healthcare in various capacities, including Ad Operations/Marketing Coordinator and Key Account & Digital Manager, from 2014 to 2018. These roles contributed to her expertise in managing marketing operations and developing effective marketing strategies.
Education and Expertise
Megan Mc Cormack Merkle holds a Bachelor’s degree in Journalism and English Literature from Northwestern University, which she completed from 2010 to 2014. She also studied Italian Studies at Boston University, where she achieved a Certificate in 2012. Her educational background provides her with a strong foundation in communication and marketing principles, which she applies in her current role and previous positions.
Leadership and Mentorship
In her role at Addison Group, Megan is responsible for mentoring, coaching, and developing four direct reports. She focuses on enhancing marketing operations, efficiency, and output within her team. Her leadership approach emphasizes the importance of collaboration and skill development, ensuring that her team is well-equipped to execute marketing strategies effectively.