Shan Franklin
About Shan Franklin
Shan Franklin serves as the Head of Sales for Central US at AddShoppers and has extensive experience in sales and business development across various companies. His career includes leadership roles at ZEDO, Fareportal, and momondo, among others, and he has a strong background in consultative sales and innovative marketing strategies.
Current Role at AddShoppers
Shan Franklin serves as the Head of Sales for Central US at AddShoppers, a position he has held since 2022. He operates out of Greater Boston and focuses on driving sales strategies and initiatives within the region. His role involves leveraging his extensive experience in sales and business development to enhance the company's market presence.
Previous Experience in Sales and Marketing
Prior to his current role, Shan Franklin held various significant positions in sales and marketing. He was the VP of Sales and Marketing at Fareportal/CheapOair/OneTravel from 2017 to 2020. He also served as Head of Sales at momondo/Cheapflights from 2012 to 2015 and held multiple roles within the same organization, including Head of US Office and Sales and VP of Business Development.
Educational Background
Shan Franklin earned a Bachelor of Business Administration (BBA) with a focus on Business/Managerial Economics from UC Santa Barbara. He furthered his education by obtaining a Master of Arts (MA) in Industrial and Product Design from the Academy of Art University. This educational foundation supports his expertise in sales and business development.
Achievements in Business Development
Shan Franklin has a track record of success in early-stage companies, including involvement in one IPO and three successful exits. He utilizes a consultative sales approach that emphasizes long-term success in B2B business development. His strategies focus on maximizing site conversion and revenue through innovative email strategies, achieving conversion rates exceeding 13%.
Innovative Sales Strategies
In his career, Shan Franklin has specialized in developing solutions that enhance sales strategies. He focuses on re-engaging anonymous window shoppers and improving cart abandonment approaches. His strategic initiatives complement top-of-funnel strategies, contributing to significant revenue enhancements in his previous roles.