Herve De Laforcade
About Herve De Laforcade
Herve De Laforcade serves as the Global Head of Marketing at Adenza, a position he has held since 2021. With over 30 years of experience in the Buy & Sell-side Software industry, he has previously worked in senior marketing and management roles at companies such as Calypso Technology, SunGard, and Diagram.
Work at Adenza
Herve De Laforcade serves as the Global Head of Marketing at Adenza, a position he has held since 2021. In this role, he is responsible for overseeing the marketing strategies and initiatives of the company. Adenza is known for its focus on providing innovative solutions in the financial technology sector. De Laforcade's expertise in marketing and product management contributes to the company's efforts in enhancing its market presence and driving growth.
Previous Experience at Calypso Technology
Prior to joining Adenza, De Laforcade worked at Calypso Technology as the Global Head of Marketing from 2018 to 2021. His role involved leading marketing efforts and strategies to promote Calypso's software solutions in the financial services industry. Additionally, he served as the Director and Head of Buy-Side Practice at Calypso from 2014 to 2018, where he focused on product management and client engagement.
Background in Asset Management and Software
De Laforcade has extensive experience in the financial technology sector, having worked in various roles since 1991. He was the Head of Asset Management Business Unit at Diagram from 1991 to 2003. He also held significant positions at SunGard, including Chief Operating Officer of Decalog from 2003 to 2005 and Vice President of Business Development & Strategy from 2005 to 2013. His career spans over 30 years in the Buy & Sell-side Software industry.
Education and Expertise
Herve De Laforcade studied at HEC Paris, where he achieved an Executive Master in Management, Finance, Strategy, and Marketing from 1998 to 1999. His educational background supports his expertise in professional services team management, buy-side product management, global project management, and product strategy and marketing.
Achievements in Leadership Roles
Throughout his career, De Laforcade has held leadership roles that involve business unit management, including his position as Chief Operating Officer at SunGard. His experience in strategic account management and international business development has been instrumental in driving growth and innovation within the organizations he has worked for.