Abhijeet Kumar
About Abhijeet Kumar
Abhijeet Kumar is the Vice President of Marketing & Strategy at Aditya Birla Group, with extensive experience in marketing roles at Total, Samsung Electronics, and IBM India Pvt Ltd.
Company
Abhijeet Kumar is currently working at Aditya Birla Group in Mumbai, Maharashtra, India. He holds the position of Vice President in Marketing & Strategy. The Aditya Birla Group is one of the largest conglomerates in India, and Kumar contributes to its marketing and strategic initiatives.
Title
Abhijeet Kumar serves as the Vice President of Marketing & Strategy at Aditya Birla Group. He is responsible for leading the marketing strategies and driving the growth of various brands within the conglomerate, including Birla White.
Education and Expertise
Abhijeet Kumar holds a PGDM in Marketing & Finance from Symbiosis Centre for Management and HRD, completed in 2007. He also earned a Bachelor of Engineering (BE) in Civil Engineering from National Institute of Technology Bhopal, graduated in 2003. His expertise spans civil engineering, traditional and digital marketing strategies, and data-driven marketing campaigns.
Background
Abhijeet Kumar's career began as an Engineer in Industrial Civil Construction at Punj Lloyds Limited in New Delhi. He transitioned to marketing roles, working as a Marketing Manager at IBM India Pvt Ltd. for six years. He held senior marketing roles at Samsung Electronics and Total before joining Aditya Birla Group. His career includes enhancing customer engagement, brand visibility, and integrating traditional and digital marketing strategies.
Achievements
Abhijeet Kumar has led numerous projects that significantly impacted business growth. At Aditya Birla Group, he contributed to the market share growth of Birla White in the white cement industry and played a key role in digital marketing transformation. At Samsung Electronics, he implemented marketing campaigns that resulted in a 20% increase in sales. He also developed and executed a marketing plan at Total that launched new products and expanded market reach. His work includes participation as a speaker at industry conferences and mentoring junior professionals at IBM.