Anshuman Srivastava
About Anshuman Srivastava
Anshuman Srivastava is the Associate Vice President of Consumer Insights and Brand Development at Aditya Birla Group, with extensive experience in customer centricity and customer experience management across various sectors.
Current Role at Aditya Birla Group
Anshuman Srivastava serves as the Associate Vice President, Consumer Insights and Brand Development at Aditya Birla Group in the Bengaluru Area, India. In this role since October 2013, he leads strategic initiatives in consumer insights across multiple sectors, enhancing brand development and marketing efforts. His work has been instrumental in launching and managing Net Promoter Score (NPS) initiatives to improve customer experiences and drive competitive advantages for the company's various businesses, including ABRL and ABFSG.
Previous Experience at Indiehaat.com
Prior to joining Aditya Birla Group, Anshuman Srivastava worked at Indiehaat.com as part of a vocational project from 2020 to 2021 in Bangalore Urban, Karnataka, India. This self-learning experience spanned 11 months, providing him with valuable insights and practical knowledge that helped shape his expertise in consumer insights and brand development.
Education and Certifications
Anshuman Srivastava has a diverse educational background with significant qualifications. He earned an Advanced Certificate in Customer Experience Management from Singapore Management University in 2021. He also holds a PG Certificate in Digital Marketing and Communication from MICA | The School of Ideas, obtained between 2021 and 2022. Additionally, he has a Bachelor of Engineering degree in Computer Science from Chaudhary Charan Singh University, which he completed from 1998 to 2002. Earlier in his academic journey, he studied Mathematics at Pt. Deen Dayal Upadhyaya Sanatan Dharm Vidyalaya, earning an Intermediate certification over seven years from 1990 to 1997.
Professional Background and Expertise
Anshuman Srivastava has an extensive professional background in consumer insights and brand development, starting his career as a Senior Research Executive at Hansa Research in Mumbai from 2005 to 2007. He then moved to IMRB International, where he served as an Associate Project Director for 10 months. He worked as Senior Manager - Consumer Insights at Hindustan Times Media Limited for three years, followed by a role as Group Project Director at Market Probe in New Delhi from 2011 to 2013. His work in these positions has provided him with a robust foundation in both B2B and B2C sectors.