Balaji Balasubramanian
About Balaji Balasubramanian
Balaji Balasubramanian currently works at Aditya Birla Group in Innovations, Insights & Design Thinking in Bangalore, with over 14 years of experience in various industries.
Current Role at Aditya Birla Group
Balaji Balasubramanian currently works at Aditya Birla Group, specializing in Innovations, Insights & Design Thinking. Stationed in Bangalore, he applies his extensive experience in marketing and brand management to steer product and service innovations. Utilizing design thinking principles, he leads strategy development and business growth by integrating human-centric design approaches.
Previous Role at Aditya Birla Group
From 2016 to 2017, Balaji served as the Head of Marketing for Planet Fashion at Aditya Birla Group, working in Bangalore. During his tenure of 10 months, he contributed to the marketing efforts aiming at brand enhancement and market penetration.
Marketing Role at Flipkart
Balaji Balasubramanian worked at Flipkart as a Senior Manager in Marketing from 2015 to 2016 for 11 months. Based in Bangalore, he utilized his expertise in brand communications and marketing strategies to elevate Flipkart's standing in the competitive e-commerce sector.
Head of Brand Marketing at Cafe Coffee Day
Between 2011 and 2015, Balaji was Head of Brand Marketing at Cafe Coffee Day in Bangalore. Over his 4-year tenure, he was instrumental in shaping the brand's marketing initiatives, enhancing its market presence and customer engagement.
Academic Background
Balaji Balasubramanian holds an MBA in Advertising and Marketing Communication from Wigan & Leigh College, obtained between 2003 and 2005. He completed his Bachelor's Degree in Journalism, Psychology & English Literature from Seshadripuram First Grade College from 2000 to 2003. Before that, he achieved a Bachelor of Commerce (B.Com.) from PES College, Bangalore, focused on Commerce & Accounting, from 1998 to 2000.