Biswa Ranjan Mukhopadhyay
About Biswa Ranjan Mukhopadhyay
Biswa Ranjan Mukhopadhyay is the Head of Sales (Rural Marketing Division) at Aditya Birla Group's Ultratech Cement Unit Birla White, with over 29 years of experience in sales and marketing.
Current Role at Aditya Birla Group
Biswa Ranjan Mukhopadhyay is currently serving as the Head of Sales for the Rural Marketing Division at Aditya Birla Group, specifically within the Ultratech Cement- Unit Birla White in the Mumbai Area, India. His role involves strategizing and overseeing sales operations, with a specific focus on rural marketing. His extensive experience in various sales and marketing functions aids in driving sales growth and achieving organizational targets.
Previous Roles in Sales and Marketing
Biswa Ranjan Mukhopadhyay has held various significant positions in his career. From 2008 to 2014, he was the Zonal Head at Pidilite Industries, managing the West & South Region. Prior to that, from 2006 to 2008, he served as the Branch Head at GCMMF in the New Delhi Area. Between 1997 and 2006, he worked as the State Head at Godrej Consumer Products Ltd. Mukhopadhyay also held the position of Asst. Area Sales Manager at Milton Plastics Ltd. from 1996 to 1997 in Kolkata. His earlier roles include being a Business Executive at The Indian Express from 1992 to 1996 in Kolkata, and a Territory Sales Executive at Singer India Ltd from 1989 to 1992.
Education and Professional Development
Biswa Ranjan Mukhopadhyay has enriched his professional acumen through advanced educational programs. He studied Strategic Management and Business Leadership at the Indian Institute of Management, Calcutta, earning credentials in Development of Business Strategy & Leadership from 2019 to 2020. Additionally, he completed an Executive Management course in Advanced Sales & Marketing at Jamnalal Bajaj Institute of Management Studies from 2002 to 2003, focusing on Brand Management, Category Development, Team Management, and Leadership Development.
Notable Product Launches and Market Penetrations
Throughout his career, Biswa Ranjan Mukhopadhyay has been instrumental in launching and re-launching several products. Notably, he successfully launched Godrej Fair Glow Soap, Powder H/D Scht, and various Amul products such as Amul Kool Café, Kool Koko, Sugar-Free Chocolate, and Calci+ Tetra Pack Milk. Additionally, he played a pivotal role in the re-launch of Delicious Table Margarine across the Delhi & NCR market. These initiatives reflect his capability in driving product recognition and market acceptance.
Expertise in Sales and Marketing Strategy
With over 29 years of experience, Biswa Ranjan Mukhopadhyay has demonstrated expertise in Sales & Marketing, Strategic Planning, Business Development, Channel Management, and Team Management. He has shown abilities in implementing business strategies, identifying new market segments, and achieving business objectives. Mukhopadhyay is proficient in exploring new markets and recognizing key accounts to escalate turnovers and achieve targeted outcomes. His organizational skills, motivational ability, and leadership qualities have contributed to his successful track record in managing diverse market dynamics effectively.