Chandraprakash Varadaraju
About Chandraprakash Varadaraju
Chandraprakash Varadaraju is the General Manager of Consumer Experience at Aditya Birla Group in Mumbai, with extensive experience in the consumer goods and services industry.
Current Position at Aditya Birla Group
Chandraprakash Varadaraju is the General Manager - Consumer Experience at Aditya Birla Group, based in Mumbai, Maharashtra, India. He took on this role in January 2022. His responsibilities include overseeing initiatives aimed at enhancing consumer experiences within the group. His expertise spans strategy development, brand management, operations management, category management, and sales, contributing significantly to his role in leading consumer experience efforts.
Previous Experience at Asian Paints
Chandraprakash Varadaraju has had a substantial career at Asian Paints, holding key positions over a period of several years. From 2017 to 2021, he served as Divisional Head - Services in Bengaluru, Karnataka, where he was responsible for leading service-related functions. Prior to this, from 2011 to 2016, he worked as Market Development Manager in Chennai, Tamil Nadu, focusing on market growth initiatives and development strategies.
Educational Background
Chandraprakash Varadaraju holds a Master of Business Administration (MBA) with a focus on Marketing, Strategy, and Operations from the Indian Institute of Management Bangalore, which he completed from 2009 to 2011. Before pursuing his MBA, he earned his undergraduate degree from the National Institute of Technology, Tiruchirappalli, where he studied from 2004 to 2008.
Expertise in Consumer Goods and Services Industry
With extensive experience in the consumer goods and services industry, particularly in Direct-to-Consumer (D2C) services, Chandraprakash Varadaraju possesses a robust skill set. His expertise includes strategy development, brand management, operations management, category management, and sales. These skills have been integral to his leadership roles and his success in driving consumer experience strategies.