Debalika .
About Debalika .
Debalika is the Channel Product Strategy Manager at Aditya Birla Group in Bengaluru, India, with a background in product management and business administration.
Current Position at Aditya Birla Group
Debalika currently holds the position of Channel Product Strategy Manager, focusing on Branding and Strategy at Aditya Birla Group. Based in Bengaluru, Karnataka, India, she works on-site and is involved in the development of an omnichannel payment application for the group's customers.
Previous Experience at Sub-K IMPACT Solutions Ltd
Debalika previously served as a Product Manager at Sub-K IMPACT Solutions Ltd from 2020 to 2022. Over her two-year tenure, she leveraged her expertise in product management to create effective solutions and streamline processes.
Educational Background
Debalika completed her Master of Business Administration (MBA) degree from Xavier Institute of Management (XIM Bhubaneswar) between 2018 and 2020. She also holds a Bachelor of Business Administration (BBA) degree from St. Xavier's College, Jaipur, Rajasthan, where she studied Business Administration and Management from 2015 to 2018.
Early Career and Internships
Debalika gained experience early in her career through a variety of internships. She worked at Ageas Federal Life Insurance in 2019, focusing on understanding and analyzing the B2C sector. She also interned at Unnati-Organisation for Development Education from 2018 to 2019, participating in the Rural Living Learning Experience (RLLE) in Rajasthan, India.
Major Strategic Contributions
At Aditya Birla Group, Debalika executed two major strategic partnerships that generated INR 100 crore in revenue. She also collaborated with the creative team to launch visually compelling ads on the website, resulting in a 40% increase in social media engagement. By analyzing user data and performing a gap analysis, she contributed to a 25% decrease in customer attrition and optimized internal processes for smoother operations.