Karishma Kurup
About Karishma Kurup
Karishma Kurup is the Head of Marketing & Business Development at Aditya Birla Group in Bengaluru, Karnataka, India, with extensive experience in CRM, sales, and digital consumer engagement.
Head of Marketing & Business Development at Aditya Birla Group
Karishma Kurup is the Head of Marketing & Business Development at Aditya Birla Group, based in Bengaluru, Karnataka, India. In this role, she oversees digital consumer engagement, research & analytics, and training & development initiatives aimed at strengthening sales and increasing customer loyalty. Her responsibilities also include exploring new opportunities in events and print advertising to bolster the company's brand presence.
Previous Marketing and CRM Roles
Karishma has extensive experience in the marketing and CRM sectors, having held several key positions in prominent companies. She served as an Account Director at MRM//McCann for 11 months from 2018 to 2019. At Tommy Hilfiger, she worked in various capacities including Manager - CRM (2014 to 2015), Asst. Manager - CRM (2011 to 2014), and Retail Ops (2007 to 2011). These roles have equipped her with a comprehensive understanding of CRM and loyalty programs, particularly in the fashion and luxury industries.
Education and Professional Qualifications
Karishma studied at Grenoble Ecole de Management, where she earned a Master of Business Administration (M.B.A.). She also attended SYMBIOSIS INTERNATIONAL UNIVERSITY, obtaining a Bachelor of Arts in English, and completed a diploma in Fashion Design at iNIFD. These educational credentials have provided her with a strong foundation in business management, communication, and fashion design.
Expertise in Brand Loyalty Programs
With over a decade of experience in managing and training large teams on brand loyalty programs, Karishma excels in fostering customer relationships that drive business growth. Her prior experience in sales allows her to seamlessly integrate CRM and loyalty strategies, enhancing customer engagement and loyalty. Her passion for the fashion and luxury industry, coupled with her belief in digital innovation and the role of prosumers, positions her as a forward-thinking leader in marketing and business development.
Contributions to Digital Innovation
In her career, Karishma has emphasized the importance of digital innovation in shaping the future of business. At Aditya Birla Group, she leads efforts in digital consumer engagement and utilizes research and analytics to inform strategic decisions. Her commitment to digital advancement is also reflected in her past roles, where she explored opportunities in events and print advertising to enhance brand loyalty.