Neeti Vaishnava
About Neeti Vaishnava
Neeti Vaishnava is the Lead Designer at Aditya Birla Group, with extensive experience in the fashion industry, including founding Zari Buti and holding senior design roles at BIBA Apparels and Fabindia.
Current Position at Aditya Birla Group
Neeti Vaishnava currently serves as the Lead Designer at Aditya Birla Group. In this role, she is responsible for overseeing design projects, coordinating with various teams, and ensuring that the design outcomes align with the company's brand and market objectives. Her role involves significant strategic planning and creative execution to maintain the group's leading position in the industry.
Founder of Zari Buti
Neeti Vaishnava founded Zari Buti in 2016 and led the company for five years until 2021. Zari Buti, based in Jaipur, Rajasthan, India, was her entrepreneurial venture where she applied her extensive knowledge of fashion design and business strategy. During her tenure, she managed product development, design processes, and business operations, successfully growing the brand and establishing a strong market presence.
Previous Tenures in Design and Management
Before joining Aditya Birla Group, Neeti Vaishnava held several key positions in well-known companies. She was a Senior Manager of Design at BIBA Apparels Private Limited from 2013 to 2016 in New Delhi. Prior to that, she worked as Head of Product Development and IK at Fabindia Overseas Pvt Ltd in Jaipur from 2011 to 2012. She also served as Head Designer at Colors and Concepts Corp. in New Delhi from 2007 to 2010 and as a Designer at OGAAN INDIA PVT. LTD. from 2004 to 2006.
Educational Background in Fashion and Arts
Neeti Vaishnava has a strong academic foundation supporting her professional endeavors. She completed a Bachelor’s Degree in Arts from the University of Rajasthan between 1999 and 2001. Following this, she pursued a Graduate Diploma in Fashion Design from the National Institute of Fashion Technology (NIFT), graduating in 2004. Additionally, she complemented her expertise by studying Entrepreneurship at Harvard Business School, earning a certificate in 2020.
Specializations and Expert Skills
Neeti Vaishnava specializes in trend research and forecasting, integral to staying ahead of fashion trends. Her skills extend to product development, including range planning, design, and mood board creation. She is experienced in vendor development and sourcing, enhancing material quality and partnerships. Her expertise also covers e-commerce business activities, including branding and print design, and she is proficient in costing and buying for various markets and categories, ensuring profitability.